I could see this as an advertisement for so many things including a public service advertisement to promote local, independently owned bookstores.
Message: "Anything you can do I can do better... I can do anything better than you."
or the less PC message: "Suck it eReader, lets see you do that!"
Let's all promote independently owned book stores. I challenge you to buy one book from a small bookstore this month. Just one. It's not like I'm asking you to saw through your own arm.
Some local (Houston) independent book stores --
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